Creative use of negative space in logos

Negative space - white space in logosNegative space or white space are the areas in a design that have no actual objects or images. But don’t think that negative space or white space isn’t important. They can help focus a reader’s eyes exactly where you want them to go, give some “breathing room” to a design, and when used creatively can produce some truly memorable logos.

In this post, I’ll be presenting some very cool logos that use negative space to their advantage. As you study the images, take note how your eyes seem to fill in the white space with the missing content. These logos were created with that firmly in mind.



ed
(ED – Elettro Domestici, Home Appliances)





creative-arts-logo





kerzner-marine-logo
(Kerzner Marine Foundation)





noethw





wwf-logo
(World Wildlife Fund)





fedex2
(The famous “right-arrow” in the FedEx logo)





yoga
(Can you see the continent of Australia?)





british-golf-museum-logo





piano





victoria-albert-logo
(Victoria & Albert Museum)





usa-network-logo





11
(There are 11 teams in the “Big Ten”)





300_1294
(Ryan-Biggs Associates)





perfect crowd





R2B Architects
(R2B Architects)





TUL
(TUL is a tool Manufacturing company.)

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3 Responses:

  1. Bruce

    Nice list of logos! I have always liked this use of white space. Very cool and creative.

  2. Kim

    Yes! Very cool! :mrgreen:

  3. Karen

    Nice list! That R2B Architects logo was hard to figure out without the name below it though.


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