Creative use of negative space in logos

Negative space or white space are the areas in a design that have no actual objects or images. But don’t think that negative space or white space isn’t important. They can help focus a reader’s eyes exactly where you want them to go, give some “breathing room” to a design, and when used creatively can produce some truly memorable logos.

In this post, I’ll be presenting some very cool logos that use negative space to their advantage. As you study the images, take note how your eyes seem to fill in the white space with the missing content. These logos were created with that firmly in mind.

(ED – Elettro Domestici, Home Appliances)

---

---

(Kerzner Marine Foundation)

---

---

(World Wildlife Fund)

---

(The famous “right-arrow” in the FedEx logo)

---

(Can you see the continent of Australia?)

---

---

---

(Victoria & Albert Museum)

---

---

(There are 11 teams in the “Big Ten”)

---

(Ryan-Biggs Associates)

---

---

(R2B Architects)

---

(TUL is a tool Manufacturing company.)